7 Primary Activities for Innovative Entrepreneurship

innovative entrepreneurship for students

This step-by-step guide is an overview of the 7 activities during an assignment at university.  To access more information on any of these click on the link to the relevant article.

#1 : Core Values Activity

  • Find out your personal core values
  • This helps with your business values
  • Leading to your vision, mission and culture.

#2 : Leadership Styles

leadership style innovative entrepreneurship
  • how would you describe your leadership style?
  • Find out what type of leader are you
  • What type of manager of your business will you be?

We have created four student customers used in the examples of these activities. If you would like to see more details of these then visit  example student personas

# 3: Empathy Map

  • What are your customers pain points?
  • How do they feel?
  • What are they thinking?
empathy map innovative entrepreneurship
personas in innovative entrepreneurship

# 4: Personas

  • Create your potential customer
  • What are they like?
  • What characteristics help you understand your customer?

Help with Business Models

Help with Business Planning

Help with Business English

# 5 : SWOT Analysis

  • Strengths and weaknesses
  • Opportunities and threats
  • Internal and external factors
swot analysis in innovative entrepreneurship
tows analysis in innovative entrepreneurship

# 6: TOWS Analysis

  • Use the swot analysis
  • To identify your business position
  • To form your strategies

# 7: Business Model Canvas

  • The business model canvas
  • Business overview
  • A visual representation of your business
business model canvas in innovative entrepreneurship

Not sure what to do? Try this help with the basics of business planning: How to do business planning


  • Complete these 7 activities
  • Click on the link to see more information if needed
  • Each link takes you to an article with the instructions and all that you need to know
  • Good luck!