Example Student Personas

potential customers represented by personas

Here are personas of target customers that are all students. Use these examples to understand what customer analysis details are useful

Suki

Demographics: 21 years old, female, high-quality education, family income varies.
Personal: Extroverted, risk-taker, proactive.
Attitudes and Values: Values having many friends, places high importance on being environmentally conscious.
Goals: Short-term goals include excelling academically; long-term objectives involve a career in environmental conservation. Decision-making is a mix of data-driven and emotionally-driven.
Pain Points and Challenges: Balancing social life with studies and managing time effectively.
Communication: Prefers face-to-face and digital communication.
Hobbies: Enjoys painting, hiking, and volunteering.
Habits: Uses a smartphone and laptop, studies in the evening, and often checks social media.
Time Allocation: Devotes significant time to learning, followed by family and friends, with some entertainment.
Tools: Trusts companies that demonstrate commitment to environmental conservation.

Empathy Interview

Say: “I believe in working together and valuing each other’s opinions.”
Think: She thinks about maintaining harmony and building strong relationships in the team.
Do: Suki is likely to create a safe and supportive environment for her teammates.
Feel: She feels content when there’s no conflict and everyone is on the same page.
Insights: Suki values loyalty, respect, and open communication because they contribute to a happy and harmonious team atmosphere.

Insights

Suki is a creative and self-expressive student who values personal development. She actively participates in class and engages in artistic hobbies. She might benefit from an online help platform that provides resources for creative coursework and personal growth. Offering art-related courses, creative challenges, and self-improvement content could appeal to her creative and growth-oriented nature.

Suki is a caring and harmonious team player. She needs respect, loyalty, and open communication because they create a warm and content environment in which she thrives.

Core Values

Loyalty: Suki values strong relationships and friendships.
Respect: She appreciates and values the respect and trust of her teammates.
Communication: Suki values clear and open communication within the team.
Family: She prioritizes her relationships with family members and friends.
Community: Suki finds importance in building a close-knit community.
Happiness: She seeks to maintain a happy and harmonious environment.

Leadership Style

Supportive

Focus: People and feelings.
Likes: Friendship and relationships.
Dislikes: Conflict.
Risk: Tends to avoid taking risks.
Approach to decision making: Needs safe guarantees and clear specific solutions.
Approach to life: Unhurried, slow-paced, agreeable.
Approach to conflict: Complies without protest.

Alex

Passion: Alex is driven by his energy and vision for success.
Fun: He enjoys the thrill of taking risks and being impulsive.
Communication: His expressive nature aligns with valuing open and energetic communication.
Adventure: He’s willing to take risks and is quick to embrace new challenges.
Teamwork: He appreciates working closely with others and expressing his ideas.
Freedom: Alex values the freedom to express himself and his ideas.

Expressive

Focus: Idea, dream, energy, and vision.
Likes: Appreciation and aid for his dream.
Dislikes: Isolation.
Risk: Often takes risks.
Approach to decision making: Greatly influenced by testimonials.
Approach to life: Quick and impulsive.
Approach to conflict: Attacks the issue.

Alex is an enthusiastic and innovative individual. He needs to be heard and appreciated for his ideas because it fuels his passion for making a difference.

Demographics: 18 years old, male, high-quality education, middle-class background.
Personal: Extroverted, risk-taker, proactive.
Attitudes and Values: Places a high level of importance on having many friends, values financial security, is environmentally conscious.
Goals: Short-term goals include excelling in school; long-term objectives involve becoming a computer scientist. Decision-making is primarily data-driven.
Pain Points and Challenges: Challenges include time management, maintaining a balance between school and social life.
Communication: Prefers face-to-face and digital communication.
Hobbies: Enjoys playing musical instruments, coding, and outdoor activities.
Habits: Uses a smartphone and laptop, frequently checks social media, and studies in the evenings.
Time Allocation: Spends most time on learning, followed by family and friends, with entertainment.
Tools: Trusts well-known apps and companies due to their reputation.

Say: “I have this fantastic idea that could really make a difference.”
Think: He thinks he wants to make a mark in the world with his innovative ideas.
Do: Alex takes action by enthusiastically sharing his ideas and moving around to convey his energy.
Feel: He feels excited, passionate, and eager to see his ideas succeed.
Insights: Alex values appreciation for his ideas, and he enjoys the thrill of sharing and taking risks.

Insights for Business: Alex is an active and outgoing student who places a high value on networking and socializing. He is proactive in class participation and group activities. He could benefit from an online help platform that offers collaborative study tools, networking opportunities, and resources for group projects. Providing interactive study groups or discussion forums would resonate well with his social and communicative nature.

Ling Li

Demographics: 20 years old, female, high-quality education, middle-class background.
Personal: Extroverted, risk-taker, proactive.
Attitudes and Values: Places importance on financial security and having many friends.
Goals: Short-term goals involve excelling academically; long-term objectives include a career in international business. Decision-making is data-driven.
Pain Points and Challenges: Handling academic pressure and managing time for social life.
Communication: Prefers digital communication.
Hobbies: Enjoys cultural events, traveling, and public speaking.
Habits: Uses a smartphone and laptop, frequently checks social media, and studies in the evening.
Time Allocation: Allocates significant time for learning, followed by family and friends, with some entertainment.
Tools: Trusts brands with established reputations in her field of study.

Say: “I believe in systematic approaches and well-researched decisions.”
Think: She thinks about the importance of acquiring knowledge and understanding facts.
Do: Ling Li organizes her work in a structured and efficient manner.
Feel: She feels confident and in control when she can rely on her rational thinking.
Insights: Ling Li values knowledge, rationality, and control because they contribute to efficient and well-structured decision-making.

Insights for Business: Ling Li is an environmentally conscious student who values personal growth. She spends time outdoors and enjoys exploring. She may seek academic resources that align with her environmental values and personal development goals. Offering eco-friendly study materials, sustainability courses, and personal growth content can engage her effectively.

Ling Li is a methodical and detail-oriented thinker. She needs knowledge, rationality, and control because they ensure her decision-making is efficient and well-structured.

Knowledge: Ling Li seeks knowledge and values being well-informed.
Rationality: She appreciates a rational and systematic approach to problem-solving.
Control: Ling Li values a sense of control and order in her work and life.
Structure: She prefers structured and organized processes.
Efficiency: She values efficiency in her tasks and decision-making.
Simplicity: Ling Li appreciates simplicity and straightforward solutions.

Analytic

Focus: Facts, principles, rules.
Likes: Being right, predictable patterns.
Dislikes: Involvement.
Risk: Tends to avoid taking risks.
Approach to decision making: Needs evidence and a clear future.
Approach to life: Disciplined and accurate.
Approach to conflict: Avoider.

Insights for Business: Bank values family and being close to family, indicating a strong need for emotional support and a sense of belonging while studying away from family. He faces challenges with group work and socializing. He would benefit from academic support services that foster a sense of community and provide assistance with group work and social interactions, such as group study sessions and peer networking opportunities.

Bank

Demographics: 21 years old, male, high-quality education, family income varies.
Personal: Introverted, cautious, reflective.
Attitudes and Values: Values personal growth and self-improvement, places high importance on financial stability.
Goals: Short-term goals include excelling academically and securing internships; long-term objectives involve building a successful career in finance. Decision-making is primarily data-driven.
Pain Points and Challenges: Balancing academic commitments with part-time work to support family finances, and managing stress related to academic performance.
Communication: Prefers written communication, like email and messaging apps, for its clarity and structure.
Hobbies: Enjoys reading, online research, and managing personal finances.
Habits: Uses a smartphone and laptop for academic and work-related tasks, studies primarily during the day, and occasionally engages with online forums for self-improvement.
Time Allocation: Devotes significant time to learning and working part-time, followed by family responsibilities and personal development.

Wei Chen

Wei is a determined and action-oriented leader. He needs excellence, accountability, and the chance to take the lead because they drive his ambition for success.

Excellence: Wei strives for excellence in his tasks and decisions.
Leadership: He values taking charge and leading projects effectively.
Accountability: Wei holds himself accountable for his actions and decisions.
Success: He is driven by a strong desire for success and achievements.
Ambition: Wei’s willingness to take risks and his efficiency reflect his ambition.
Competitiveness: He enjoys challenges and is competitive in his approach.

Driver

Focus: Productivity, action, results, structure.
Likes: Accomplishing tasks.
Dislikes: Not taking action.
Risk: Often takes risks.
Approach to decision making: Needs to see options and possibilities.
Approach to life: Efficient; do it now.
Approach to conflict: Works independently.

Demographics: 19 years old, male, high-quality education, middle-class background.
Personal: Shy, risk-averse, proactive.
Attitudes and Values: Places high importance on financial security and academic success.
Goals: Short-term goals include improving English proficiency; long-term objectives involve excelling academically. Decision-making is data-driven.
Pain Points and Challenges: Overcoming shyness, adapting to a new academic environment.
Communication: Prefers digital communication.
Hobbies: Enjoys reading, chess, and coding.
Habits: Uses a smartphone and laptop, studies in the evening, and spends time practicing English.
Time Allocation: Devotes most time to learning, followed by family and friends, with limited entertainment.
Tools: Trusts reputable educational apps and companies.

Say: “Let’s get this done efficiently and achieve great results.”
Think: He thinks about how to take the lead and make decisions that lead to success.
Do: Wei takes charge, makes quick decisions, and initiates action.
Feel: He feels fulfilled when he sees results and accomplishments.
Insights: Wei values excellence, accountability, and leadership because they drive him toward success and ambition.

Gun

Demographics: 18 years old, male, high-quality education, middle-class background.
Personal: Extroverted, risk-taker, proactive.
Attitudes and Values: Values financial security, is environmentally conscious, and enjoys a well-balanced lifestyle.
Goals: Short-term goals include excelling in academics; long-term objectives involve potential entrepreneurship. Decision-making is data-driven.
Pain Points and Challenges: Managing academic and entrepreneurial ambitions and balancing various commitments.
Communication: Prefers face-to-face and digital communication.
Hobbies: Enjoys technology, coding, outdoor activities, and playing musical instruments.
Habits: Uses a smartphone and laptop, studies in the evening, and enjoys learning about technology.
Time Allocation: Devotes significant time to learning and tech-related activities, followed by family and friends, with limited entertainment.
Tools: Trusts established tech companies and brands with a good reputation in the tech industry.

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